Embrace your daemon: Write the next chapter of your life story
A few years back, I led a change to the way MBNA America — at the time the world’s largest affinity credit-card lender — negotiated with its partners (and ultimately with each other inside the bank)....
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Sticky presentations require a great story
Syracuse squeezed itself out of the competition for Tyler My son Tyler has narrowed his college choices to two. How he got there gets to the heart of the importance of “sticky” presentations and why...
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Taglines: Is yours a home run?
Tyler chose his college on Thursday. He’s headed to Washington, D.C. this fall to American University and its terrific film school. At the risk of oversimplifying, American has a great tagline — Media...
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Generals miss the point on PowerPoint
Death by PowerPoint is no joke in the military If your new tires fell off after installation, whose fault would it be — the mechanic or his tools? If you’re a U.S. general, you blame the tool. At...
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Rats! to taking a conservative approach to branding
In the midst of some new projects and designing a new website that has a real chance to impact people’s lives, I’ve gotten to thinking about whether my personal-branding materials go far enough to...
View ArticleVisuals bring simplicity to complex explanations
Have you read anything that clearly explains what the heck British Petroleum was using to implement its failed Top Kill strategy? Here’s how the New York Times described the material being used to...
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Six things I’m doing this week to hit the ground running in 2012
I'm working on ways to simplify my day-to-day approach to work and be more effective. It’s a slow week at work, the rest of the family is either doing other things or sleeping late, and I’ve been...
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